From creating the very first U-lock to keyless Bluetooth locks to, now, biometric smart locks, ABUS have always been at the forefront of security tech. The goal of this campaign was to successfully establish locks with ABUS Fingerprint Technology as the go-to choice for urban commuters seeking a seamless experience.

The truth is, the best tech is invisible to the user as it doesn’t stand in the way of them and their experience. With the new ABUS Fingerprint Technology, you don’t think about unlocking your bike, you just do it, intuitively.

Identifying that we live in an era that celebrates individualism, I crafted a narrative that emotionally resonated with a wide spectrum of riders. Nothing’s more individual than a person’s fingerprint. And when that’s the key to unlocking your bike lock, it also unlocks a smoother commuting experience.

ABUS Fingerprint Technology. It’s the tech that’s more you, more secure.