With a backlog of standout creative, a sharper skill set, and a bold vision for the future, Good Fortune Collective (GFC) was ready to evolve. The challenge: refresh the agency’s website to mirror its brand identity – dynamic, strategic, and unapologetically effective – while proving its value to the clients of tomorrow.

I stepped up to showcase GFC’s prowess, designing a case study strategy for the revamped website that hit the mark. Targeting CMOs, I structured the content to spotlight how GFC tackles business challenges with creativity – think measurable wins, not just pretty ideas.

The outcome: a platform that displays work and sparks demand, driving new leads and positioning GFC as a partner, not just a vendor.

This is how you work on your business, not just in it.