With a backlog of creative work to show, a bunch of new skills to flex, and a deeper understanding of what we want the future to look like, it was time to refresh GFC’s brand direction to be a true reflection of who the agency is today. 

To showcase the work, I developed a plan to present Case Studies on the new website. Thinking strategically about what resonates with CMOs, I structured the content to illuminate GFC’s ability to solve business problems with strategic creativity. Not only did this make good business sense, it generated new leads. Win-win.

This is how you work on your business, not just in it.