Rebrands are about evolution, not reinvention – and Rare Days was a chance to kick down a wall that didn’t fit anymore. I led the charge on this one, steering a rebrand that ditched the narrow “Course Studio” label for a bold, expansive identity that matched the company’s real scope – helping creators build apps, brands, communities, memberships, and courses. This rebrand was about owning that.

I kicked things off with strategy, nailing a brand identity with guidelines that could flex without breaking. The tone? Witty, sharp, dialed into creators – something that’d cut through the noise. Then I tackled the messaging, shaping lines that hit different audiences right in the feels. Collaboration was key; I ran point with the team, digging into what made them tick and teasing out a vision that felt true. 

From there, I cranked out the goods: a mountain of web content that popped, weaving a story from homepage to case studies and all points between. I kept the voice real: quick, clever, never forced. Everything tied back to their core: empowering creators to build something real, something that lasts. This was a loud, proud echo of what they’d been doing all along – and I made damn sure it sounded that way.