SRAM
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New Physics
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SRAM · New Physics ·
For as long as anyone can remember, physics has told us that Force = Mass x Acceleration. But with so much new technology in SRAM Force AXS, it’s more than an update, it’s New Physics.
For this campaign, I was the script supervisor and worked with the director to bring the script to life. I also edited the product education video and traffic drivers.
Agency: Good Fortune Collective
Creative Director: Drew Pautler
Art Directors: Darryl Spreen, Jess Smith, Benj
Production: Mind Spark Cinema
Editors: Aaron LaRocque, Billie Norman
Meet The Range
