It’s a promise no component can make. But we’re saying it anyway. Because it’s true. SRAM Rival eTap AXS will shift everything about the way you interact with your bike–when you’re on it, and when you’re not. Moving forward, what you expect from a bicycle will never be the same. This Shifts Everything.

For this campaign, I wrote copy to highlight the benefits of an expanded gear range and long-life batteries for print, preroll, and social.